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| Shin Satellite Chooses TANDBERG Television to Upgrade Video Distribution and DTH Network Hong Kong, September 2, 2004 - TANDBERG Television, Inc. today announced that it has been selected by Thailand's Shin Satellite to provide its industry-leading evolution 5000 compression system to carry Shin Satellite's video distribution across the Asia Pacific region. The hotly contested contract has been awarded to TANDBERG Television because the company is able to deliver the industry's highest performance compression solutions, supported with a long history of pioneering development in the satellite broadcasting market. Shin Satellite was a very early adopter of MPEG digital technology, pioneering Digital DTH using the Ku-band frequency in 1993 and was the world's first full scale user to adopt the MPEG-2/DVB standard in May 1995. This early system included some of the first TANDBERG Television MPEG-2 products to ship anywhere in the world. Almost a decade later, the two companies are once again pushing the boundaries with the deployment of a state-of-the-art satellite distribution system that will enable Shin Satellite to take advantage of the significant performance developments that TANDBERG Television has built into its MPEG-2 systems over the years. "We chose TANDBERG Television in the early 1990s because the company simply had the best technology. Almost ten years later, we have chosen TANDBERG Television again because we trust in their quality of products, their commitment and their long term support," says Teerayuth Boonchote, Vice President of Operations of Shin Satellite. "TANDBERG Television was instrumental in the launch of our DTH and satellite distribution network. Today, the company continues to support us in the migration to the latest generation of equipment that enables us to roll-out more cost-effective and operationally efficient systems." The new system will be used for both the Direct-to-Home (DTH) and Global Digital TV distribution activities of Shinsat. The DTH Ku-band service allows Thailand's major pay television operator, The United Broadcasting Corporation Group (UBC), to provide up to 50 digital channels to its customers. Using Shinsat's Thaicom 3 Global Beam for Global Digital TV distribution, broadcasters and channel owners need only uplink once to ensure that over three billion people on four continents can potentially view their channel. This service has proven popular for ethnic language programming that enables ethnic groups on one side of the world to broadcast programs to their ethnic cousins on the other side of the world. While this vast footprint covers everything between Western Europe and Japan, for areas outside of this footprint, Shin Satellite can arrange for satellite capacity and turnaround arrangements using several satellites to achieve truly global viewing. "Our continually evolving encoding technology has always been at the forefront of our success and our MPEG-2 compression engine will allow Shin Satellite to maximize their number of broadcast channels without compromising the quality of the video and audio content. We are delighted that they have chosen to upgrade their system with the latest TANDBERG Television technology," says David Godfrey, Sales & Marketing Director, TANDBERG Television APAC. |
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