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| PRODUCTS | COMPANIES | EDITORIAL | CLASSIFIEDS | |
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| Broadcasting's Most Comprehensive Online Buyers Guide | |
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| QVC Selects Canon HD Studio and Portable Lenses for Comprehensive Upgrade of its Broadcast Complex LAKE SUCCESS, N.Y., June 26, 2007 – More than 60 Canon HD studio and portable lenses were selected by QVC®, one of the largest multimedia retailers in the world, located in West Chester, Pa. when QVC chose to take its philosophy of quality, value, and convenience one step further with the upgrade of its Studio Park facility, the company’s worldwide headquarters. “At QVC, our connection with the customer begins with the lens, so our mandate was that our new glass would have to provide superb imagery,” said Angie Simmons, senior vice president, broadcast and TV sales for QVC. “When we present products to our viewers, our goal is to ensure that it’s done with unsurpassed performance. Since Canon lenses consistently demonstrate true color representation, the decision for us to select Canon was an easy one.” The 165,000-square-foot broadcast center includes the permanent QVC Home, stages for jewelry and fashion, and a flexible set environment for special-event programming. The facility also includes four green rooms, three control rooms, seven post-production suites, and a 135-seat studio theater, as well as a product preparation area, sets and props, and a mill shop for on-site set fabrication. Renowned for the technological excellence of its lenses, Canon is famous for its impressive knowledge base and valuable guidance. These key advantages turned out to be essential as QVC worked closely with Canon to manage the challenging task of transitioning six studios, even as QVC maintained its 24/7, 364-days-a-year on-air broadcast schedule. As a result, the addition of more than 60 Canon HD lenses (including twenty-two DIGISUPER XJ60x9B TELE lenses, twelve DIGISUPER XJ22x7.3BIE-D Compact Studio lenses, and fourteen HJ11ex4.7B, six HJ22ex7.6B, and fourteen HJ17ex7.6B portable lenses) was part of a seamless transition that enhanced QVC’s broadcast capabilities. According to Simmons, with the addition of the Canon gear, QVC is creating a solid foundation to continue delivering high-quality programming now and in the future to meet consumer demand. “While we have no immediate plans to broadcast in HD, we want to be ready when our distributors and customers are ready,” said Simmons. |
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