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ZOOtech announces DVD-EXTRA Developer Alliance

LOS ANGELES/Sheffield, United Kingdom, 28 October, 2004 Commissioning and producing rich interactive DVD-Video projects is easier because of ZOOtech Ltd.'s DVD-EXTRA Developer Alliance, a worldwide network of development studios trained in using DVD-EXTRA STUDIO.

DVD-EXTRA STUDIO is an innovative DVD-Video development system that enables DVD authors, and multimedia developers to create DVDs with new levels of complexity and interactivity easily and cost effectively. The 15 original members of the DVD-EXTRA Developer Alliance have all mastered DVD-EXTRA STUDIO and will deliver these development services globally from studios in the United Kingdom, United States, Australia, France and Benelux. Alliance members have developed a wide range of highly interactive products, from children’s educational products to games, from marketing and promotional material to enhanced Hollywood movie bonus features.

"Our DVD Developers are an essential part of our strategy to transform the DVD-Video format from a passive playback medium into an interactive multimedia platform," says Cees Zwaard, Chief Executive Officer, ZOOtech Ltd., “As the demand for increasingly sophisticated DVD-Video based content grows around the world, our global network of Developers is essential in bringing the interactive DVD experience to TVs in every consumer's living room."

“Comchoice was very motivated to become a beta tester and early adopter of ZOOtech's DVD-EXTRA STUDIO,” says Duncan Wain, Vice President Production/CTO of Comchoice, “We have seen an acceleration of interest from our clients in the development of interactive games on DVD-Video, and the complexity of these applications demands use of the ZOOtech product. We anticipate a very busy 2005 and a long, successful future using DVD-EXTRA STUDIO.”

DVD-EXTRA STUDIO removes the productivity obstacles previously associated with developing rich interactive DVD entertainment. As members of the DVD-EXTRA Developer Alliance, DVD authoring studios are introduced to revolutionary technology and methods that permit the development of sophisticated DVD-Video entertainment. DVD-EXTRA STUDIO allows developers to unleash their creativity to generate engaging CD-ROM style interactivity in the DVD-Video format. No new consumer hardware is required as this highly interactive DVD-EXTRA content is designed to play on any set top DVD player.

DVD-EXTRA STUDIO dramatically reduces development costs and accelerates time to market for new interactive entertainment. Furthermore, DVD-EXTRA STUDIO provides the opportunity for companies to maximize returns on previous investments by permitting the easy republishing of existing titles and projects on DVD-Video with the added value of enhanced interactivity.

“In the first 6 months since its introduction, DVD-EXTRA STUDIO has significantly grown in prominence and we expect the DVD-EXTRA Developer Alliance to continue that awareness. The network will rapidly grow and expand with additional skilled DVD development studios to ensure that even more customers across the globe reap the benefits of interactive DVDs," comments Zwaard.

"We believe that the support of these developers is fundamental to establishing DVD-EXTRA STUDIO as the industry standard for the development and creation of highly interactive DVDs."

Contact ZOOtech Ltd.

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