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| WRAL Launches the World's First Comprehensive Traffic and Weather Solution Using RouteCast November 21, 2006 - Madison, Wisc. - Weather Central, Inc. and MyWeather LLC, announce the launch of RouteCast at WRAL-TV in Raleigh, NC. RouteCast is the world's first comprehensive integrated traffic and weather solution for local media. Featuring local traffic brand and talent and the best locally available data, RouteCast drives viewers to a station's on-air, online and mobile content and advertisers. Weather Central, Inc. and MyWeather LLC, industry leaders in the display of on-air, online weather information have partnered with leading traffic data companies to offer in each market. RouteCast is a traffic and weather data platform that seamlessly powers a complete set of products: on-air, online, mobile, desktop, print, and digital channels. A media client can purchase a single solution that reaches their audience everywhere. Furthermore, RouteCast is a white label solution, which protects the client's local traffic franchise from predatory national competitors. "We were initially attracted to RouteCast because of the market leadership of the companies involved. A compelling local traffic brand starts with the best locally available data and talent," said Chuck de Court, WRAL Station Manager. "When you push that data through our Weather Central on-air display system allowing our on-air talent to interact with it, and offer the MyWeather online and mobile applications for cross-platform distribution, you have established yourself as the "traffic leader" in your market." WRAL-TV and its interactive team are helping pioneer the online product, a crucial component of the full RouteCast solution. For WRAL's custom solution, RouteCast combines Metro Network's traffic incident and traffic reporting database with additional traffic data from TrafficCast, Inc. of Madison, Wisconsin, a pioneer in the development of traffic speed and flow data and traffic prediction, and SpeedInfo, a leading developer of traffic flow sensors. This previously announced partnership with TrafficCast also provides historical traffic analysis and additional supplemental incident data. RouteCast features patent-pending technology from MyWeather which combines current and future traffic with live weather and future weather forecasts, displayed together on the same map. RouteCast is designed to provide travelers and commuters with accurate, advanced information, and when combined with TrafficCast predictive data, it will also provide future traffic forecasts. RouteCast is now available in most of the top 60 markets and new technologies will allow coverage of all U.S. DMAs by mid 2007. |
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