Broadcast Buyers Guide - ScheduALL Partners With Thomson to Empower Aurora™

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ScheduALL Partners With Thomson to Empower Aurora™

HOLLYWOOD, Fla. — April 14, 2008 — ScheduALL has partnered with Thomson (Euronext Paris: 18453; NYSE: TMS) to integrate its robust scheduling and operational management capabilities with the Thomson Grass Valley Aurora™ Ingest system, part of the integrated Aurora HD tapeless production suite. The result is a single, unified portal for managing ingest for broadcast news, sports, and other demanding, time-sensitive applications.

The integration of ScheduALL with the Aurora Ingest Management solution adds a valuable layer of business resource workflow to Aurora's tools for ingesting, converting, and preparing content for air. Working in concert with the new Thomson Grass Valley MediaFrame™ architecture, ScheduALL enables operations to book and schedule personnel and equipment resources for each content task while checking for scheduling conflicts, recording time and expenses, and ensuring that the task is performed within the specified budget. This partnership combines the mechanical functions of producing content with the business processes and systems associated with delivering the content on time and on budget. ScheduALL-Aurora integration provides a completely integrated system for broadcast operations.

"ScheduALL is the industry leader for broadcasting operations systems, so it was a natural choice to extend Aurora Ingest to help users make the most of their resources. This ability to manage people and edit suites is critical to keep the news creation process moving." said Ed Casaccia, director of product marketing for Thomson. "With ScheduALL, Aurora Ingest and MediaFrame address where a story is archived and its availability, including, if it's not in-house yet, exactly when it will arrive at the station. Now editors can accurately plan their process and make accommodations without having to guess when they can deliver a finished segment."

"Too often the technical and engineering sides of operations get disconnected from each other; systems like ScheduALL and Thomson Grass Valley's Aurora provide the opportunity to bring these two businesses together via improved efficiencies, effectiveness, and cost savings," said Joel Ledlow, CEO of ScheduALL. "We appreciate Thomson for sharing this opportunity to deliver broadcasters the solution of a completely integrated facility."

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