Broadcast Buyers Guide - No "Goal" Too Large or Small: Telairity Helps Bring World Cup Soccer to Vanuatu

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No "Goal" Too Large or Small: Telairity Helps Bring World Cup Soccer to Vanuatu

SANTA CLARA, Calif. - July 7, 2010 - Even in Vanuatu, the tiny island republic northeast of Australia, World Cup fever is rampant. And thanks to encoding by Telairity, a world leader in encoding technology, much of the nation is watching all the matches with the same color and pageantry as are other soccer fans across the world.

Working through TRX Consult, a Paris-based systems integrator, the Vanuatu Broadcasting and Television Corporation (VBTC) installed a Telairity encoders which enabled them to take advantage of a free World Cup feed originating from New Zealand. The games are being broadcast in Port Vila, Vanuatu's capital at the southern end of the island chain, and in Luganville on the island of Espiritu Sante, located roughly 170 miles north.

According to Thomas Roux of TRX Consult, the encoded World Cup feed is received by satellite as an MPEG2 digital signal, decoded into SDI, then localized with branding and commercials. The signal is reincoded as analog PAL for VHF transmission in Port Vila, and as an H.264 stream for its microwave hop to Luganville where the signal is decoded into analog PAL for broadcast.

Based on the success of the World Cup project, VBTC is planning to extend its coverage for both TV and radio to five more islands and will use Telairity equipment to transmit those signals.

VBTC purchased one Telairity BE7110 standard definition H.264/AVC encoder and a BE-IRD-5000 HD/SD encoder.

Noted Ben Silva, Senior VP of Worldwide Sales and Business Development, "As a service-oriented company, and as soccer fans, we're delighted to have played our part in helping the people of Vanuatu to participate in this unique global event, and helping them to get their network up and running in time."

Vanuatu is the latest overseas company to benefit from Telairity at World Cup time. Other installations include CAT Telecom Public Company Limited, Thailand's state telecommunications company, which is broadcasting the soccer games to an audience of 30 million people in Thailand and another 20 million scattered across Southeast Asia.

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