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| Broadcasting's Most Comprehensive Online Buyers Guide |  |
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 | AP'S ENPS is Broadcast Choice in Media General Convergent Newsroom
WASHINGTON, D.C. (ENPS) -- Media General Inc. has chosen ENPS, Associated Press' news production system, for WFLA-TV in Tampa, and installation will begin in August.
The Tampa News Center of which WFLA-TV is a part is one of the world's premier converged newsrooms, with hundreds of television, print, and online journalists providing local multimedia news coverage. ENPS will be linked with NewsGate and NewsDesk applications built by CCI Europe, to be used by the co-located Tampa Tribune's newspaper journalists.
Tampa is one of six U.S. markets in which Media General broadcast, print and Web journalists work together, and ENPS is already in use in 20 other Media General television newsrooms.
Information sharing is a key ENPS capability, whether involving broadcast sites hundreds of miles apart or broadcast and print systems in a converged newsroom. Across the Media General broadcast group, journalists can currently exchange information and planning material with other stations as well as message almost 1,000 users.
"We're very impressed with the ENPS system and confident it will take care of our current needs and grow with us to meet future needs in our converging news environment," said Forest Carr, News Director, WFLA-TV.
Designed by and for broadcast journalists, ENPS is a fit for all types of demanding news production environments, with powerful, easy-to-use features including scripting, rundowns, planning, contacts, messaging, archiving, third-party device control, news wire management, remote access capabilities, and the industry's only fully-integrated search engine. Using the MOS protocol, ENPS supports integration of news production products developed by more than 30 companies.
"We are continuing to build on our successful ENPS broadcast integration model to create a dynamic data exchange with print systems," said Lee Perryman, Deputy Director of AP's Broadcast division and Directory of Broadcast Technology. "ENPS will send the contents of broadcast news assignment planners and rundowns to the print system in real-time, meaning that WFLA-TV news desk's responses to breaking news will be immediately available to NewsGate and NewsDesk users."
In addition, new ENPS features such as Follow-Me Messaging will be available to the Tampa newsroom. Using ENPS 4.5, which will be installed at WFLA-TV, assignment editors can send assignments directly to reporters and photographers in the field via their phones or other wireless devices, and journalists in the field can return messages to the newsroom, confirming the assignment has been received. ENPS 4.5 also enables more efficient workflow, with automated national and local content integration, improved communication tools, emerging and developing story updates, and more sophisticated newsgathering options.
Contact Associated Press/ENPS
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