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CTV uses SMART Board interactive whiteboard for live election analysis |
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CALGARY, Alberta --- June 25, 2004 --- SMART Technologies Inc. announces the
installation of an In-Wall Rear Projection SMART Board(TM) 1910 interactive
whiteboard at CTV's studio in Toronto for use in the live election analysis
to be broadcast nationwide on the evening of June 28. Sandie Rinaldo from
the CTV news team and Darrell Bricker, president, public affairs, of
marketing research firm IPSOS-Reid, will simply touch the large interactive
screen to bring up graphs, tables and other data to exemplify such subjects
as popular votes and vote shifts in Canada's federal election. The analysis
will be broadcast every 30 minutes, starting at 6:30 p.m. (EST).
Early in 2004, CTV began searching for a large interactive display that
could be used to add dynamic visual appeal to its analysis of the federal
election results. It identified the 84" (210-cm) In-Wall Rear Projection
SMART Board 1910 interactive whiteboard as ideal because of its size and
ease of use. In addition to using this SMART product to cover the election,
CTV has used SMART Board interactive whiteboards for analysis during the war
in Iraq, and TSN has used them for analyzing a variety of sporting events.
"The SMART Board interactive whiteboard lets us take complex data and
explain it easily, piece by piece, by simply touching the screen to bring up
desired information and highlighting various elements using digital ink,"
says Tom Haberstroh, vice president, news, at CTV. "It is easy to get our
anchors quickly up the learning curve with the intuitive touch control
provided by the interactive whiteboard."
"CTV is leading the way in its use of technology to create an engaging
experience for its viewers," says Nancy Knowlton, SMART's president and
co-CEO. "Its use of the SMART Board interactive whiteboard is yet another
example of the channel's innovative application of technology and the
suitability of SMART products for this high-profile, demanding environment."
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