Broadcast Buyers Guide - Zee Business Beats the Best with Exclusive Live 3D Graphics from Wasp'3D

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Zee Business Beats the Best with Exclusive Live 3D Graphics from Wasp'3D

New Delhi, India, June 15, 2006: Zee Business, India's premier television channel focusing exclusively on business and financial news, is on-air with exclusive real-time 3D graphics from Wasp'3D. Wasp'3D - the multifunctional real-time 3D graphics automation solution from Beehive Systems is being used by Zee Business for display of live charts, tables, automated full frame and stock tickers

Wasp'3d helps integrate with the stock feed coming from Moneyline Telerate and generate complex graphics like intra-day charts. These charts are updated every minute on the fly even when graphic is on-air, making it absolutely real-time.

Wasp'3D displays complex analytical charts thanks to its minute-by-minute plotting ability. This advanced feature is essential for a business and finance channel when reporting real-time stock market news which changes at the flicker of a second.

Zee Business was earlier using Beehive's 2D graphics system called isle'wiz. The channel decided to upgrade to a 3D platform and found Wasp'3D to be the one which could deliver the best results at down to earth prices.

Wasp'3D earned the deal from Zee Business based on its track record of successful 3D business graphics already in place at major national and regional channels. Besides this, Wasp'3D can be integrated seamlessly with the widely-used Newsroom Systems (NRCS) including iNews(tm) and ENPS(tm) which allows journalists to work in a single window with automatic change in graphic run-order as per the NRCS.

Other advantages for the channel lies in Wasp'3D's multiple core benefits. From real-time 3D graphics to chroma keying and from channel branding to digital video effects, Wasp'3D can be used for a range of core tasks that otherwise come as plug-ins from competitor products.

Talking about why Zee Business preferred Wasp'3D, Mr. Vineet S Bakhshi, Assistant Vice President, Graphics, Zee Business, said, "When Zee Business decided to go exclusive with business and finance news, we were conscious that the channel had to compete with the national channels like CNBC TV 18 and NDTV Profit which had already established some rapport among the viewers. Hence, we had to be nothing but outstanding in our content and presentation to be able to gain ground. After studying various other real-time 3D solutions we chose Wasp'3D for its superior features, journalist workflow, flexibility, scalability and track record. Our decision has paid off well! Zee Business is now giving tough competition to all other business channels and this is due to the high quality content and excellent 3d look and feel.

Commenting on the Zee Business success story, Mr. Tushar Kothari, Director, Beehive Systems, said, "A national channel like Zee Business preferring Wasp'3d over other 3D solutions, is a great victory for us. Zee Business, today, is giving tough times to the best business channels in the country and it gives us immense pleasure and satisfaction to be associated with them."

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