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| Broadcasting's Most Comprehensive Online Buyers Guide |
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Radio Goes Video as AP Helps LA’s #1 KFI Launch Vodcast
WASHINGTON, D.C., (Oct. 12, 2007) -- In a groundbreaking online video product development, LA’s KFI-AM 640 has become the first radio station in the United States to create and broadcast its own one hour video newscast, a “vodcast,” for its online audience. Integrated with AP video and breaking news service, “Handel on the News” vodcast is hosted by Bill Handel and produced exclusively for KFI’s Web site. It features Bill Handel and his morning crew delivering daily commentary with compelling AP Video and copy to make the newscast visually appealing. Each day’s edition can be viewed online beginning at 11a.m. PST.
“The Handel on the News Vodcast is getting a great reception from our listeners,” says Robin Bertolucci, KFI-AM program director. “We're excited to see where this project will lead us, and we're delighted to partner with Associated Press (AP). With their online video service we’re able to seamlessly integrate pictures and video to magically transform us from a radio show to a multimedia extravaganza."
Contact Associated Press (AP)
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